You Are Running A Business Of Any Size

You may be a solopreneur, perhaps an SME owner/manager. You could be running a part of a corporate or even the whole enterprise. As well as achieving your own hopes and dreams you are providing jobs and contributing to societies well-being. Successful businesses are essential for all of us. BUT IT IS GETTING HARDER EVERY YEAR.

Building And Running Companies Is Tough And Lonely

There is no safety net. Many start ups fail within the first five years. One in three small businesses will cease to exist in the next ten. In the last fifty years over 80% of Fortune 500 companies have disappeared. Even corporates are not immune from the pressures. Simply surviving can be difficult. It's not surprising that most entrepreneurs and business leaders live under the constant pressure of long hours, stress and risk.

But We All Know Business People Who Make It Look Easy

They don't work all the time. Their companies have sustainable worth and a long term future. Of course it's never as simple as it might appear but these entrepreneurs understand how to survive and thrive. This can be you!

Learn how to Survive and Thrive

  • Change the way you think to improve you business outcomes

  • Make sure your company prospers

  • Work less and stress less whilst being more successful

  • Build long term value that can be retained or released when you wish

  • Be successful in business whilst making it look easy and feeling less alone

Book a Complimentary Call and Find Out How

You can schedule a 45 minute call to see how our program may help you. It's free of charge.

Book Free Call

Or Watch The 30 Minute Video To Find Out More

A Word About Our Program Creator

Entrepreneur

JOHN BURNESS

John Burness is a businessman and adventurer with more than thirty years of experience building, leading, and transforming companies. He began his entrepreneurial career by conducting a start up with some partners in the front room of a house, later going on to build, buy, sell, and advise multiple businesses, including leading several successful turnarounds. Alongside his commercial work, John has undertaken expeditions to some of the world’s most remote places. The discipline, clarity, and most importantly the thinking required in the extreme outdoors shaped his approach to leadership and became the foundation of his business philosophy. It transformed his own companies as well as his work life balance. He founded Axiom Two to give entrepreneurs access to practical, battle‑hardened expertise from people who have operated at the sharp end of business. Every Axiom Academy course is built on real experience by people who have “been there and done it” and not theory. This reflects John’s belief that business is essential to society and that entrepreneurs and business leaders deserve support grounded in reality.

What People Are Saying

“Based on experience with a level of calm, clarity, and honesty that’s incredibly grounding”

Varun Malik - Founder - Konsalidon UAE

Time and again, this perspective has helped me navigate moments where things felt overwhelming, and in more than one case, genuinely turn parts of the business around. Axiom Two has had a real, tangible impact on how I think, how I lead, and how I make decisions under pressure.

"Amazing Increase In Turnover and Profit"

Chris Jones - Managing Director - Datasym

We started working with John a few years ago when my business partner and I conducted a management buy out of our company from the previous owners. We have used many of the techniques taught in the program and to date turnover has increased by seventeen times and profit is up forty-fold.

"This Has Been Key to Helping Me Balance Work and Home Life"

Julia Stacey Chapman - CEO - White Rabbit

I have a family as well as running a busy events business. The disciplines taught in this program have been key in helping me balance work and home life, making a success of both. Subscribe to this program if you want to prosper whilst enjoying your life as an entrepreneur.

"Has Kept Our Feet Planted Firmly on the Ground"

Giles Hutchins - Chairman Future Fit Leadership and Founder Nature Immersions - speaker - coach - author

We are a social enterprise but the normal laws of business still apply. By taking this program we have been able to keep our feet planted firmly to the ground thus transforming our venture and ensuring we continue our important work

"Made Me Feel Good About What I Am Achieving"

Chris Hewitt - CEO - Berkeley Communications Group

Made me feel good about what I am achieving as an entrepreneur and that it can be done in balance with family life, and without working the extremely long hours most people associate with running a company.

"A profound impact on the way you live your life"

Sue Cheshire - CEO - The Global Leaders Academy

If you’re an entrepreneur or business person at any level, or are considering starting an enterprise, this will have a profound impact on the way you live your life.

"Direct, no nonsense, easy to understand."

Tom Hockley - Founder - Trias Consult Ltd

As a team we lacked direct, no-nonsense, easy to understand business guidance This is exactly what we get from John.

“He is a seasoned no-bullshit entrepreneur who knows what he is talking about”

Rafael Badziag - Author of the best selling book the Billion Dollar Secret

We have worked with John for several years; he is a seasoned no-bullshit entrepreneur who knows what he is talking about. His program philosophy has turned around many companies. Would you rather get help from someone who knows it in theory or someone who has been there and done it?

Program Curriculum

Also includes group coaching

  • 1

    Pre Program

    • Interview With John Burness
  • 2

    Introduction - Beliefs and Outcomes

    • The Business Turnround Program - Introduction

    • Additional Content - Beliefs and Outcomes

    • Access Group Coaching Call
  • 3

    Module 1 - Decision Making and Success

    • Module 1 - Introduction

    • Lesson 1 Part 1 - How You Make Decisions

    • Lesson 1 Part 2 - How You Make Decisions

    • Lesson 2 - The Johari Window

    • Lesson 3 Part 1 - Success

    • Lesson 3 Part 2 - Success

    • Lesson 4 Part 1 - Personal Change and Culture

    • Lesson 4 Part 2 - Personal Change and Culture

    • Lesson 5 - Tips for Change

    • Quiz
  • 4

    Module 2 -The Four Key Pillars

    • Module 2 - Introduction

    • Lesson 6 - Product

    • Lesson 7 Part 1 - Money

    • Lesson 7 Part 2 - Money

    • Lesson 8 Part 1 - Sales and Marketing

    • Lesson 8 Part 2 - Sales and Marketing

    • Lesson 9 - People and Culture

    • How to Create a Cash Flow Forecast

    • How to Create a Profit and Loss Statement

    • How to Create a Business Budget

    • Quiz
  • 5

    Module 3 - Leadership

    • Module 3 - Introduction

    • Lesson 10 Part 1 - Working Hard

    • Lesson 10 Part 2 - Working Hard

    • Lesson 11 - Comfort Zones

    • Lesson 12 - Get Over Yourself

    • Lesson 13 - Take Responsibility For The Money

    • Lesson 14 - Luck

    • Lesson 15 - Laughter

    • Quiz
  • 6

    Module 4 - Objectives

    • Module 4 - Introduction

    • Lesson 16 - Ownership and Management

    • Lesson 17 - Real Objectives

    • Lesson 18 - Investors and Objectives

    • Lesson 19 - Purpose, Vision and Mission

    • Lesson 20 - Strategy and Tactics

    • Lesson 21 - Business Plans

    • Quiz
  • 7

    Module 5 - People

    • Module 5 - Introduction

    • Lesson 22 - Recruit Good Staff

    • Lesson 23 - Build Good Teams

    • Lesson 24 - Hiring and Firing

    • Lesson 25 - Attitude

    • Lesson 26 - Why Should People Work For You?

    • Lesson 27 - Delegating

    • Lesson 28 - Remote Working

    • Additional Content - Antifragility

    • Quiz
  • 8

    Module 6 - Borrowing Money

    • Module 6 - Introduction

    • Lesson 29 - Types of Investor

    • Lesson 30 - Seed Funding

    • Lesson 31 - Series A, B and C Funding

    • Tips For Managing Lenders and Investors

    • Quiz
  • 9

    Module 7 - Diversification

    • Module 7 - Introduction

    • Lesson 32 - Diversification

    • Quiz
  • 10

    Module 8 - Competitive Strategy

    • Module 8 - Introduction

    • Lesson 33 - Operations, Product, Customer Intimacy

    • Quiz
  • 11

    Module 9 - Business Continuity

    • Module 9 - Introduction

    • Lesson 34 - Top Three Business Threats

    • How to Create a Business Continuity Plan

    • Quiz
  • 12

    Module 10 - AI and Robotics

    • Module 10 - Introduction

    • Lesson 35 - The Impact of AI

    • Lesson 36 - AI for Entrepreneurs, Owners and C Suite Executives

    • AI For Start Ups and SME's

    • Quiz
  • 13

    Module 11 - Business Analysis Tools

    • Module 11 - Introduction

    • The Change House (How to Understand the Culture in Your Business)

    • SWOT (plus how to get to the truth.)

    • The Boston Matrix

    • The Ansoff Matrix

    • The Polar Process

Do You Have Any Questions?

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