You Are Starting Or Running A Business

If you are successful as well as achieving your hopes and dreams you will provide jobs and contribute to society and everyone's well-being. Successful businesses are essential to all of us.

And You Know That Building A Business Is Hard

There is no safety net. Many start ups fail within the first five years. One in three small businesses will cease to exist in the next ten. Simply surviving can be difficult. It's not surprising that most entrepreneurs live under the constant pressure of long hours, stress and risk.

But We All Know Business People Who Make It Look Easy

They don't work all the time. Their companies have sustainable worth and a long term future. Of course it's never as simple as it might appear but these entrepreneurs understand how to thrive.

Learn How To Thrive In Business By Subscribing To Entrepreneurial

Based on the best selling business book "Against the Odds" the course will teach you to:

  • Change the way you think to improve you business outcomes

  • Make sure your company prospers through it's early years

  • Work less and stress less whilst being more successful

  • Build long term value that can be retained or released when you wish

  • Become a successful entrepreneur and make it look easy

Watch Intro Video

Watch The Video

To find out more

Developed By Expert Business People

Gain the benefit of their experience

Download The Free Preview Module And Learn How To Be A Success

Many people have all the trappings of success without feeling successful. Read this free module and learn to understand how you define your own success and then apply this to your business or business idea!.

A Word About Our Lead Entrepreneur



A businessman and adventurer of some thirty years standing John began his entrepreneurial journey when he and some partners began a start up initially running the company from the front room of a house. Since then he has successfully built, managed, bought, sold and advised companies as well as leading several business turnarounds. He founded Axiom Two to support entrepreneurs in all sectors providing them access to the expertise of experienced business people like himself. John believes that business is essential to the fabric of society and is passionate about helping entrepreneurs succeed. All Axiom Academy courses have been built based on what he and others have learned, not in the classroom but in the front line of business.

What People Are Saying

"Amazing Increase In Turnover and Profit"

Chris Jones - Managing Director - Datasym

We started working with John a few years ago when my business partner and I conducted a management buy out of our company from the previous owners. We have used many of the techniques taught in the course and to date turnover has increased by seventeen times and profit is up forty-fold.

"This Has Been Key to Helping Me Balance Work and Home Life"

Julia Stacey Chapman - CEO - White Rabbit

I have a family as well as running a busy events business. The disciplines taught in this course have been key in helping me balance work and home life, making a success of both. Take this course if you want to survive and prosper whilst enjoying your life as an entrepreneur.

"Has Kept Our Feet Planted Firmly on the Ground"

Giles Hutchins - Chairman Future Fit Leadership and Founder Nature Immersions - speaker - coach - author

We are a social enterprise but the normal laws of business still apply. By taking this course we have been able to keep our feet planted firmly to the ground thus transforming our venture and ensuring we continue our important work

"Made Me Feel Good About What I Am Achieving"

Chris Hewitt - CEO - Berkeley Communications Group

Made me feel good about what I am achieving as an entrepreneur and that it can be done in balance with family life, and without working the extremely long hours most people associate with running a company.

Your Course Curriculum

  • 1


    • Entrepreneurial - Introduction Video

  • 2

    Module 1 - Decision Making and Success

  • 3

    Module 2 -The Four Key Pillars

    • Module 2 - Introduction Video

    • Introduction

    • Lesson 4 - Product

    • Lesson 5 - Money

    • Lesson 6 - Sales and Marketing

    • Lesson 7 - People and Culture

    • How to Create a Cash Flow Forecast

    • How to Create a Profit and Loss Statement

    • How to Create a Business Budget

    • Quiz

  • 4

    Module 3 - Leadership

    • Module 3 - Introduction Video

    • Introduction

    • Lesson 8 - Working Hard

    • Lesson 9 - Comfort Zones

    • Lesson 10 - Get Over Yourself

    • Lesson 11 - Take Responsibility For The Money

    • Lesson 12 - Luck

    • Lesson 13 - Laughter

    • Quiz

  • 5

    Module 4 - Objectives

    • Module 4 - Introduction Video

    • Introduction

    • Lesson 14 - Ownership and Management

    • Lesson 15 - Real Objectives

    • Lesson 16 - Investors and Objectives

    • Lesson 17 - Purpose, Vision and Mission

    • Lesson 18 - Strategy and Tactics

    • Lesson 19 - Business Plans

    • Quiz

  • 6

    Module 5 - People

    • Module 5 - Introduction Video

    • Introduction

    • Lesson 20 - Recruit Good Staff

    • Lesson 21 - Build Good Teams

    • Lesson 22 - Hiring and Firing

    • Lesson 23 - Attitude

    • Lesson 24 - Why Should People Work For You?

    • Lesson 25 - Delegating

    • Quiz

  • 7

    Module 6 - Borrowing Money

    • Module 6 - Introduction Video

    • Introduction

    • Lesson 26 - Types of Investor

    • Lesson 27 - Seed Funding

    • Lesson 28 - Series A, B and C Funding

    • Tips For Managing Lenders and Investors

    • Quiz

  • 8

    Module 7 - Diversification

    • Module 7 - Introduction Video

    • Introduction

    • Lesson 29 - External Diversification

    • Lesson 30 - Internal Diversification

    • Lesson 31 - Customer Diversification

    • Quiz

  • 9

    Module 8 - Competitive Strategy

    • Module 8 - Introduction Video

    • Introduction

    • Lesson 32 - Focus On Operations

    • Lesson 33 - Focus On Product

    • Lesson 34 - Customer Intimacy

    • Quiz

  • 10

    Module 9 - Business Continuity

    • Module 9 - Introduction Video

    • Chapter 9 - Introduction

    • Lesson 35 - Top Three Business Threats

    • How to Create a Business Continuity Plan

    • Quiz

  • 11

    Module 10 - AI and Robotics

    • Module 10 - Introduction Video

    • Introduction

    • Lesson 36 - The Impact of AI

    • Lesson 37 - Adopting AI

    • AI For Start Ups and SME's

    • Quiz

  • 12

    Module 11 - Business Analysis Tools

    • Module 11 - Introduction Video

    • Introduction

    • Lesson 38 - Strengths, Weaknesses, Opportunities, Threats.

    • Lesson 38 - The Boston Matrix

    • Lesson 40 - The Ansoff Matrix.

    • Lesson 41 - The Polar Process

  • 13

    Appendix - Useful Information


Do You Have Any Questions?

Just enter your email address below and a member of our team will contact you.